Friday, April 10, 2009

Customer Service

This week I learned that I don't know a whole lot on Customer Service online. In a meeting this week, the question on whether live chat was a good idea or not made me realize I should study different Customer Service tools available through social media. I tend to study it now from the perspective of building a dialog and a relationship, but of course Customer Service is a huge part of that when it comes to a corporation.

One example of good Customer Service I have seen utilizing social media is http://www.textbooklink.com and their twitter account. They target their tweets to certain people based on their relevant tweets. I think that is a very good, proactive way to promote the site based on people having textbook issues. I'd like to educate myself better though on alternate ways social media can be helping businesses, any ideas?

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